Christina Alejandre plays a crucial role in many different aspects of Lasell to help enrich the student experience. Alejandre is an assistant professor of business management, program director for the e-sports and gaming program, and serves in the athletic department as the NCAA faculty athletic representative, bridging the gap between academics and athletics.
Alejandre has recently received recognition for her work as the NCAA faculty athletic representative. Alejandre hosted a panel for the Great Northeast Athletic Conference (GNAC) for coaches, athletic trainers, sports information directors, and athletic directors, and various Assistant Vice Presidents of athletics, which provided information about student-athlete mental health.
Alejandre received a citation from the Massachusetts House of Representatives in acknowledgment of the panel and Alejandre’s dedication to student-athlete mental health. Also, the Commissioner of the GNAC, Joe Walsh, awarded Alejandre the commissioner’s award in recognition of her commitment to student-athletes within the GNAC.
“I’ve always recognized that mental health is just important for everybody whether it’s because I came from private sector so whether it’s my employees, my colleagues, my friends, myself, and I know the impact that it can have and so when I came here obviously definitely recognize the impact it can have not only on your academics but also your athletics,” Alejandre said.
Alejandre also stresses that mental health, in general, should be treated with fragility and has more key and complex components than a typical injury.
“Historically, it’s not been something that has been treated as like a concussion or a broken bone or something like that, but it is such a key component and can affect a lot of different things,” Alejandre said.
On the academic front, Alejandre is currently in her fifth academic year on campus. Still, in that short time, her impact on business, e-sports, and gaming students stretches far beyond that.
Alejandre spent more than two decades in the private sector before transitioning to academia. She worked in the video game and e-sports industry for major players within that field, including Paramount Pictures, Nickelodeon, Warner Brothers, and served as the general manager and vice president of esports and e-league for Turner Sports.
Alejandre and her team brought esports competitions and production to television, which wasn’t done before. “We were the first ever esports production to be
nominated for a sports Emmy, and then the team, and I had been nominated for I think like three or four sports Emmys.”
Using her industry expertise from the esports sector, Alejandre applies her knowledge to the classroom to prepare students for life in the broader business world.
Within that classroom setting, Alejandre also strives to make an effort to evolve the content and learning objectives for her business classes to make it fresh and engaging for each semester and academic year, “I’ve taught courses that had a different final and had different assignments and different modalities and ways to teach it and interact I really get into like figuring out like what’s going to click and what’s not,” she said.
Expanding on that, Alejandre feels she really connects with her Business 104 professional development course and feels students gain the most skills from it. “I just feel like it is a class that everybody should take because it is a class literally like how to be a professional, how you’re presenting yourself to the world, how to articulate that, forming critical thoughts, and making yourself stand out, and especially as we focus on career readiness, I love seeing students blossom and being able to learn how to communicate ideas and things like that.”
President Eric Turner echoes the multi-faceted impact Alejandre has had on campus, “Whether she’s in the esports lab, leading in the business classroom, or supporting our student-athletes on the fields and courts, the value that Christina Alejandre provides is felt across every corner of our campus. Her student-first approach truly enhances the Lasell experience,” Turner said in a statement.
Alejandre looks forward to continuing to serve the Lasell student body and assisting students to prepare them for life after they graduate.
–Dec. 8, 2025–
